Protein can be extremely beneficial for multiple reasons and when consumed as part of a well balanced diet can not only enhance your bodily functions but support and promote a faster metabolism and assist with muscle recovery. 

Our protein based products can be consumed at basically any time, with breakfast, after or before the gym, as a quick snack or as a guilt free sugar fix!

What do you mean by 'Aussie grass fed dairy cows'?

"Feed, and Grass Fed Statement

Whilst most dairy cattle in Australia are pasture fed all year round, feed comes from a combination of fresh pasture, hay/silage and grains. In the spring and summer, more of the feed comes from pasture (but more energy is also needed by the cows as this is when most milk is produced). In the Autumn and Winter, the amount of fresh pasture drops and farmers will use more hay, silage and grain in addition to the pasture. The grain and hay continues through the season though as it is used during the milking process (you could describe it as a treat given to the cows whilst being milked).  

Hence, it is unlikely that any dairy product in Australia (or New Zealand) is “100% grass fed”.  Certainly WPC and WPI cannot be “100% grass fed” because very many farms are required to generate the large quantities of whey required.  In Europe and USA, it is even more difficult to produce “100% grass fed” product."

Benefits of Whey Concentrate?

Whey protein powder is undoubtedly one of the most popular supplements used by athletes, body builders, strength trainers as well as health conscience individuals.  Research has demonstrated that individuals who lead active lives require greater amounts of protein in their diets and this is certainly true of body builders.  If you're physically active, whey protein should be a staple in your diet.  Whey protein has the highest bioavailability and anabolic properties of all natural foods.  Using whey protein allows for the ease and convenience of not having to prepare whole foods for every meal, it promotes a healthy immune and cardiovascular systems, builds lean muscle while decreasing body fat and it tastes great and satisfies sweet cravings.  Whey protein concentrate is a complete protein source containing all 9 essential amino acids. 

 - Fast absorbing

- Lean muscle

- Recovery

- Increased protein sythesis

- Boost immune system

Why is Grass Fed Important?

The whey protein you buy is only as good as the milk it started with.  Cows have an entirely different digestive system than we do.  They are ruminants and must graze continuously.  They have evolved over millions of years to digest grass and humus.  Humus is grass that has died and fallen to the ground to provide nutrients and create a stable mat for newly growing grass.  Grass contains cellulose which is difficult to digest even for an herbivore.  So, they chew the grass and then it goes to their first stomach compartment called the rumen.  This compartment contains a salty solution and bacteria that aids in breaking down the grass material by way of fermentation.  Cows have to regurgitate this partially digested material called cud and chew on it some more and swallow it again.  Once the material is broken down well enough it passes to the true stomach where further digestion occurs.  This fermentation process is important to keeping a cow healthy and produce high-quality protein milk.  It evolved around the digestion of grass.     

In many countries, commercial farming has eliminated pasture feeding because of its expense.  It is cheaper to keep cows in feedlots feeding them corn, hay, barley, soybeans and fat.  To digest these materials requires an acidic gut which places an unhealthy load on the cows stomach and liver.  Confinement to feedlots and an inappropriate diet bring about infection and the need to use antibiotics.  Most of the cows survive around 4 years before liver damage takes its toll and they are sacrificed for their meat.  This not only means the production of inferior milk and beef but generates sick cows.  These products are lacking in omega-3 fatty acids, vitamin Bs, essential amino acids and minerals.

When buying a whey protein product it is important to make sure the product is sourced from grass-fed organic cows. 

What is NON-GMO?

Non-GMO means non genetically modified.